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About The South 40
Our Vision
The South 40 isn’t just a place—it’s a mindset. It’s where you go to chase the hunt, cast a line, or simply let your imagination wander into the wild. It’s where the best stories begin and where the outdoors comes alive.
What started as a simple idea quickly grew into The South 40 Apparel Co.—a brand built for those who live and breathe the outdoors.
Whether you’re in the woods, on the water, or just dreaming of your next adventure, we’re here to outfit your lifestyle.
Join us as we share our journey, our passion, and our love for all things outdoors. Welcome to The South 40.